Plan real estate social content for Instagram, Facebook, YouTube Shorts and other vertical-first channels.
Listing Video Ideas for Reels and Shorts
A short vertical reel and a full property tour do different jobs. Consider producing separate edits rather than trying to force one aspect ratio into every channel.
How to approach it
1. Lead with the property’s strongest feature
Lead with the property’s strongest feature matters because it affects how buyers experience the property and how efficiently agents can reuse the same listing assets. Build a simple approval step into the workflow and use only verified property details in the finished asset.
2. Keep on-screen details readable on a phone
Keep on-screen details readable on a phone matters because it affects how buyers experience the property and how efficiently agents can reuse the same listing assets. Build a simple approval step into the workflow and use only verified property details in the finished asset.
3. Use safe crop areas for captions and platform UI
Use safe crop areas for captions and platform UI matters because it affects how buyers experience the property and how efficiently agents can reuse the same listing assets. Build a simple approval step into the workflow and use only verified property details in the finished asset.
4. Publish with a clear enquiry or viewing CTA
Publish with a clear enquiry or viewing CTA matters because it affects how buyers experience the property and how efficiently agents can reuse the same listing assets. Build a simple approval step into the workflow and use only verified property details in the finished asset.
What to check before you order
Review your available photo quality, the final video format, who approves the edit and which channels you will publish on. For brokerage or team use, test a sample on different property styles first. Confirm the current product features and terms on the homepage; do not assume every available option is included in every package.
Put your listing photos to work
Explore the video options currently shown on the Refresh Lab homepage. Review every final video for accuracy before publishing.
Explore video options →