A risk-aware checklist for AI-generated interior imagery. This guide is designed for agents and brokerages marketing real properties in the United States. Always follow your MLS, brokerage and local advertising rules.
Step-by-step
1. Check your local MLS and brokerage rules
Check your local MLS and brokerage rules. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
2. Make disclosure visible where required
Make disclosure visible where required. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
3. Avoid altering walls, windows or fixtures
Avoid altering walls, windows or fixtures. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
4. Retain the unstaged originals
Retain the unstaged originals. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
5. Approve each generated frame manually
Approve each generated frame manually. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
6. Keep disclosures consistent across portals
Keep disclosures consistent across portals. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
Quality-control checklist
Before publishing, verify the property details, branding, room sequence, crop, captions and disclosures. AI-assisted visuals should not introduce nonexistent features or imply changes to permanent structures. Ask the listing agent or brokerage approver to sign off on the finished media.
What should you measure?
Track qualified conversations, property enquiries and booked viewings where possible—not only impressions or likes. Test different first frames, lengths and calls to action, then reuse the formats that actually generate relevant interest.
Put your listing photos to work
Explore the video options currently shown on the Refresh Lab homepage. Review every final video for accuracy before publishing.
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