Everything to verify before publishing a property video. This guide is designed for agents and brokerages marketing real properties in the United States. Always follow your MLS, brokerage and local advertising rules.
Step-by-step
1. Confirm address and listing details
Confirm address and listing details. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
2. Check imagery against the real property
Check imagery against the real property. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
3. Remove outdated price or status claims
Remove outdated price or status claims. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
4. Proofread captions and any narration
Proofread captions and any narration. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
5. Check logo legibility and safe areas
Check logo legibility and safe areas. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
6. Test links and track enquiries
Test links and track enquiries. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
Quality-control checklist
Before publishing, verify the property details, branding, room sequence, crop, captions and disclosures. AI-assisted visuals should not introduce nonexistent features or imply changes to permanent structures. Ask the listing agent or brokerage approver to sign off on the finished media.
What should you measure?
Track qualified conversations, property enquiries and booked viewings where possible—not only impressions or likes. Test different first frames, lengths and calls to action, then reuse the formats that actually generate relevant interest.
Put your listing photos to work
Explore the video options currently shown on the Refresh Lab homepage. Review every final video for accuracy before publishing.
Explore video options →