Useful content themes beyond the standard property walkthrough. This guide is designed for agents and brokerages marketing real properties in the United States. Always follow your MLS, brokerage and local advertising rules.
Step-by-step
1. New listing preview
New listing preview. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
2. Room spotlight
Room spotlight. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
3. Open-house invitation
Open-house invitation. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
4. Renovation before-and-after with permission
Renovation before-and-after with permission. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
5. Price update with date
Price update with date. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
6. Neighborhood amenity tour with verification
Neighborhood amenity tour with verification. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
7. Agent introduction
Agent introduction. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
8. Property FAQ
Property FAQ. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
9. Buyer viewing checklist
Buyer viewing checklist. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
10. Rental listing preview
Rental listing preview. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
11. Sold property recap with consent
Sold property recap with consent. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
12. Client testimonial with consent
Client testimonial with consent. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
Quality-control checklist
Before publishing, verify the property details, branding, room sequence, crop, captions and disclosures. AI-assisted visuals should not introduce nonexistent features or imply changes to permanent structures. Ask the listing agent or brokerage approver to sign off on the finished media.
What should you measure?
Track qualified conversations, property enquiries and booked viewings where possible—not only impressions or likes. Test different first frames, lengths and calls to action, then reuse the formats that actually generate relevant interest.
Put your listing photos to work
Explore the video options currently shown on the Refresh Lab homepage. Review every final video for accuracy before publishing.
Explore video options →