Simple property-content concepts agents can repeat each week. This guide is designed for agents and brokerages marketing real properties in the United States. Always follow your MLS, brokerage and local advertising rules.
Step-by-step
1. Lead with a distinctive property feature
Lead with a distinctive property feature. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
2. Show three reasons to book a viewing
Show three reasons to book a viewing. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
3. Make a room-by-room mini tour
Make a room-by-room mini tour. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
4. Use neighborhood claims only when verified
Use neighborhood claims only when verified. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
5. Create an open-house reminder edit
Create an open-house reminder edit. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
6. Reuse source assets without reposting identical captions
Reuse source assets without reposting identical captions. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
Quality-control checklist
Before publishing, verify the property details, branding, room sequence, crop, captions and disclosures. AI-assisted visuals should not introduce nonexistent features or imply changes to permanent structures. Ask the listing agent or brokerage approver to sign off on the finished media.
What should you measure?
Track qualified conversations, property enquiries and booked viewings where possible—not only impressions or likes. Test different first frames, lengths and calls to action, then reuse the formats that actually generate relevant interest.
Put your listing photos to work
Explore the video options currently shown on the Refresh Lab homepage. Review every final video for accuracy before publishing.
Explore video options →