A practical launch sequence for a newly signed listing. This guide is designed for agents and brokerages marketing real properties in the United States. Always follow your MLS, brokerage and local advertising rules.
Step-by-step
1. Prepare accurate property assets
Prepare accurate property assets. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
2. Publish listing details on relevant portals
Publish listing details on relevant portals. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
3. Create short video versions for social
Create short video versions for social. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
4. Coordinate the open-house announcement
Coordinate the open-house announcement. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
5. Follow up with interested enquiries
Follow up with interested enquiries. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
6. Review clicks, viewings and qualified leads
Review clicks, viewings and qualified leads. Check the source listing information and imagery before adding this element to a video. Consider the audience, the destination platform and what action a potential buyer should take next. Keep text readable and the property itself at the center of the edit.
Quality-control checklist
Before publishing, verify the property details, branding, room sequence, crop, captions and disclosures. AI-assisted visuals should not introduce nonexistent features or imply changes to permanent structures. Ask the listing agent or brokerage approver to sign off on the finished media.
What should you measure?
Track qualified conversations, property enquiries and booked viewings where possible—not only impressions or likes. Test different first frames, lengths and calls to action, then reuse the formats that actually generate relevant interest.
Put your listing photos to work
Explore the video options currently shown on the Refresh Lab homepage. Review every final video for accuracy before publishing.
Explore video options →